The goal of attending a business trade fair is to capture the attention of as many visitors as possible, hold their attention for engagement, and convince a sizeable number to become customers. Creatively designed booths installed with interactive technologies have proven to be the best combination for a successful exhibition outing.
This article presents the four best technologies to make your booth attract numerous visitors at a trade fair.
1. Interactive touchscreens
Trade fair visitors stop at the most intriguing booths. Interactive touchscreens make your booth interesting enough to stop at. Touchscreens at an exhibition are an easy way to guide or attract visitors wondering how to find exhibition stands of their favorite companies. They help exhibition attendees interact with your company’s information, product catalogs, and demo videos at their own pace in your booth. It means that they will spend more time with your people, ask any questions, and have time to try out any products presented. Interactive touchscreens have helped companies gain new customers at trade fairs due to how easily they capture visitors’ attention.
2. Augmented reality and virtual reality
Augmented Reality (AR) and Virtual Reality (VR) make your trade show booth an immersive experience that captivates visitors and creates a lasting impression. These technologies allow attendees to engage with your brand in ways that go beyond traditional demonstrations. With Augmented Reality, visitors can use their smartphones or AR headsets to overlay digital information onto physical products, offering interactive visuals and in-depth explanations.
Virtual Reality takes engagement further by leading guests into virtual environments that provide more information about your company and products. Integrating AR and VR in your trade fair booth showcases your products and services in unique ways. This technology enables businesses to create memorable interactions that drive deeper connections with potential customers.
3. Holographic displays
Holographic displays offer a futuristic method that grabs the attention of trade show attendees with 3D visuals that seem to float in midair. Holographic displays enable businesses to present products, logos, or intricate concepts in an engaging and visually captivating format without physical models. The uniqueness and interactivity of holographic displays help brands stand out from the competition and make your booth the most attractive to visitors. Additionally, holographs leave a memorable impression on every booth visitor and your potential customers. Distinguishing your booth with holographs will increase your booth’s visibility and attraction and may help to acquire new customers from the fair.
4. Gesture and motion technology
Gestures and motion technology make your booth fun and interactive. With this technology, your booth visitors interact via hand movements or body gestures, to provide a unique and memorable experience. Using gesture and motion technology in your booth is a way to increase the time spent in the booth and the likelihood of attracting new customers.
Conclusion
Trade exhibitions see a large footfall. Integrating technology into your booth ensures you attract many trade fair visitors and increases the chances of getting new customers for your products and services.
