Food packaging and labelling do more than just protect products; they build trust. For consumers, a food label is the primary source of information, offering crucial details about ingredients, origin, and safety. For brands, it’s a powerful tool for communication, reflecting their commitment to quality and transparency. As expectations around sustainability and clarity grow, the role of innovative food labels on packaging has never been more important.
At Avery Dennison, we understand that modern consumers demand more. They want to know what’s in their food, where it comes from, and that it’s safe to eat. This shift requires labels for packaging food products that are not only visually appealing but also functional, informative, and sustainable. By focusing on advanced labelling solutions, we can enhance food safety, meet regulatory standards, and give consumers the confidence they deserve.
This post will explore how better food packaging and labelling are transforming the industry, focusing on solutions that improve safety, build consumer trust, and support a more sustainable future.
Elevating Brand Trust with Premium Labelling
The label on your product is often the first interaction a customer has with your brand. A well-designed label can convey quality and authenticity, setting your product apart on a crowded shelf. Premium food labels, featuring elements like textured finishes or metallic accents, signal that the product inside is worth the investment.
However, a premium look must be backed by substance. Custom labels for food packaging can incorporate features that do more than just attract the eye. They can include security elements to prevent tampering, ensuring product integrity from the factory to the kitchen. For gourmet foods and craft beverages, these details are not just decorative; they are essential reassurances of quality.
Meeting the Demand for Sustainable Solutions
Sustainability is no longer a niche concern; it’s a core expectation for modern brands. Eco-friendly food packaging and labelling are crucial for any company looking to align with the values of environmentally conscious consumers. Avery Dennison is at the forefront of this movement, developing innovative solutions that support recycling, reduce waste, and lower carbon footprints.
Solutions like our CleanFlake™ technology improve the recyclability of PET plastics by allowing the label to separate cleanly during the recycling process. This increases the yield of recycled materials that can be used for new food-grade containers. Similarly, our Wash-Off adhesives are designed for glass packaging, enabling labels to be removed easily so that bottles can be washed and reused, supporting a circular economy. By choosing sustainable food labels, brands can demonstrate a genuine commitment to protecting the planet.
Functional Labels for Every Challenge
The food and beverage industry faces unique packaging challenges, from maintaining freshness in frozen foods to ensuring packaging can be resealed. Avery Dennison has developed a range of purpose-built solutions to meet these needs.
- Reclosure Labels: These labels offer a convenient and sustainable alternative to rigid plastic lids, preserving product freshness while reducing plastic use. They are ideal for products like wet wipes and packaged foods, enhancing the consumer experience.
- Frozen Food Labels: Engineered to withstand sub-zero temperatures, these labels maintain strong adhesion and resist smudging or fading. Clear, durable labels for packaging food products in frozen environments ensure that important information remains readable.
- Coated Card Labels: For ready and frozen meals, pressure-sensitive card labels offer a tamper-evident solution that adheres directly to the tray. This prevents the removal of cardboard sleeves and allows for automated application, improving efficiency and reducing costs.
Build a Smarter, Safer Food System
The future of food packaging and labelling lies in creating a system that is transparent, safe, and sustainable. By embracing innovative solutions, brands can meet regulatory requirements, such as those for FDA labels, while building stronger relationships with their customers. Whether it’s through personalised food labels that tell a brand’s story or advanced pharma labels that ensure product safety, the goal is the same: to provide clear, reliable information.
Avery Dennison is committed to helping businesses navigate this landscape with a portfolio of solutions designed to elevate shelf appeal, streamline operations, and drive sustainability. Together, we can build a future where every food label empowers consumers and strengthens brand integrity.
