AI tools, including machine learning, have come leaps and bounds. The subject of AI frequently permeates the mainstream news and plenty of Internet headlines. While there is some controversy surrounding AI, there are some amazing uses to integrate it into businesses from all walks of life. AI continues to adapt and improve its technology with stunning business results. This article goes under the hood about how integrating AI and behavioral AI tools continues to take today’s business to the next level.

• Revolutionizing the Healthcare Industry

The integration of AI and behavioral AI tools continues to improve the overall efficiency in the medical industry. On a scale that’s faster than trained medical professionals, AI tools are now heavily integrated to analyze patient records and data to come up with highly successful diagnoses as well as prescriptions.

Taking it one step further, medical professionals continue to integrate behavioral AI tools to monitor changes in patient data during routine visits and checkups. The power of behavioral AI tools has become so advanced that they are now used to pick up more mundane symptoms like depression so that medical professionals can take preemptive measures.

• Pioneering a New Way for E-commerce and Online Retail

Today’s online retailers and streaming services aim to continue to separate themselves from the pack. The best way to do this is through more personalized experiences. Right on cue, behavioral AI tools continue to elevate and redefine the way we shop and consume online entertainment.

Every page you view online is recorded with behavioral AI tools. That way, these sites and online service companies can target more personalized products and services that are based on each user’s preference. This personalized shopping and browsing method is a stronger form of upselling, which is common for many e-commerce sites because the suggested products are online with what each member prefers to consume or buy.

With the behavioral science down, the stage is set for online retailers to graduate to predictive AI. Knowing the track record of what a member buys or consumes, online retailers can jump on future products and services in which the member is more likely to buy or partake.

Any online retailer, and those who still operate brick-and-mortar businesses, must contend with inventory. Depending on the business size, this can be a monstrous ordeal. However, with AI tools and machine learning, inventory duties are nearly fully automated. This saves precious time and allows businesses to marshal other resources to fulfill other necessary tasks while staying on budget.

If you run an online business or streaming service, there is usually a live chat feature. Years ago, live chat was hit or miss because they relied on human agents. However, with the massive advancements of AI, chatbots have all but been replaced live agents for many online businesses.

With behavioral AI tools, online streaming, gaming, and even social casinos, AI bots are exclusively used with amazing efficiency. Even better is that these AI bots can answer most questions in minutes because they already know the history of each member thanks to behavioral AI. Also, AI bots can operate 24/7, saving time and money.

• Pioneering the Financial Industry

Whether or not a user’s money is safe is a worry that causes financial experts and the banking industry to lose sleep over. Unfortunately, there is a painful track record of cybercriminals successfully hacking systems with malware, like in the case of the Patelco Credit Union fiasco in the summer of 2024. For weeks, members were locked out of their accounts.

The best way that AI continues to help the financial industry is by detecting fraud in real-time. Behavioral AI tools monitor on a level more sophisticated than human professionals the actions of each member. Therefore, it can spring into action in real time to prevent suspected or obviously fraudulent transactions from going through.

On a more positive note, behavioral AI tools can greatly aid financial experts and banking customers in finding and developing custom financial packages. Behavioral AI keeps tabs on customers’ financial habits, spending, and investments and can create personalized financial packages to pique their interest. In some cases, behavioral AI can even automate portfolio management for customers, freeing up valuable banking resources.

• Revolutionizing and Aiding the Educational Sphere

AI tools continue to provide educational professionals and teachers with much-needed assistance. One of the biggest challenges facing all educators is creating a program that benefits all students. There are always cases where some students suffer because they can’t adapt to the program.

However, behavioral AI can monitor each student’s habits and adjust education programs to meet them on their particular level. Through predictive AI, it continues to predict the most likely outcome of each student’s grade or achievement level.

• The Future of AI and Behavioral AI

The continued integration of AI continues to pick up steam. More businesses continue to integrate it into daily operations, like the fast food industry. Today, it is common for customers to place their orders with kiosks to speed up orders and increase efficiency.

As AI becomes more sophisticated and evolves, it will continue to dive deeper into real human behavior in real time. This will help create AI tools that can greatly help with mental health and even predict future mental health issues and breakdowns.