In the world of local news, few figures become as beloved as the weatherman. For Milwaukee, that cherished meteorologist is Rob Haswell. With his warm smile and knack for breaking down complex weather patterns, Rob has become a staple in Wisconsin households. But who is the man behind the forecast? Let’s dive into the life and career of WITI-TV Fox 6’s chief meteorologist.
Introduction: The Face of Milwaukee’s Weather
Rob Haswell isn’t just another talking head on the nightly news. He’s the guy who helps you decide whether to grab an umbrella or sunscreen before heading out the door. His impact on local meteorology goes beyond simple predictions; he’s become a trusted voice in a city where weather can be as unpredictable as a Brewers game.
At WITI-TV Fox 6, Rob’s role extends far beyond reading numbers off a teleprompter. He’s the chief meteorologist, a position that comes with both prestige and responsibility. But how did he get there? Let’s rewind the clock and explore the journey that led Rob to become Milwaukee’s go-to weather guru.
Early Life and Roots
Rob Haswell’s story doesn’t start in front of a green screen. Born and raised in Canada, Rob’s fascination with weather began early. As a kid, he’d watch in awe as storm clouds rolled across the prairie skies. This childhood wonder never faded; instead, it grew into a lifelong passion.
“I’ve always been a weather geek,” Rob once quipped in an interview. “While other kids were watching cartoons, I was glued to The Weather Channel.”
Growing up in Alberta, Rob experienced firsthand the dramatic weather shifts that would later fuel his career. From bone-chilling blizzards to summer thunderstorms that lit up the night sky, each weather event was a lesson in meteorology.
Educational Journey
Rob’s path to becoming a meteorologist wasn’t a straight line. He didn’t wake up one day and decide to be on TV. Instead, his journey was a mix of formal education and hands-on experience.
High School and Early Weather Interest
In high school, Rob was that kid who always had his nose in a science book. He joined the school’s weather club (yes, that was a thing) and even set up a small weather station in his backyard. His teachers noticed his passion and encouraged him to pursue it further.
University Education
Rob’s thirst for knowledge led him to the University of Alberta, where he dove headfirst into atmospheric sciences. Here’s a quick breakdown of his educational milestones:
- Bachelor’s Degree: Atmospheric Sciences, University of Alberta
- Additional Coursework: Broadcast Journalism, NAIT (Northern Alberta Institute of Technology)
Certifications and Ongoing Learning
But Rob didn’t stop there. He understood that in the ever-evolving field of meteorology, learning never ends. He’s since acquired several certifications:
- Certified Broadcast Meteorologist (CBM) from the American Meteorological Society
- Seal of Approval from the National Weather Association
Rob’s commitment to ongoing education sets him apart. He regularly attends meteorology conferences and workshops, ensuring he’s always at the cutting edge of weather science.
Career Trajectory
Rob’s career is a testament to the power of passion and perseverance. Let’s chart his professional journey:
Early Jobs and Internships
- Weather Observer: Rob’s first gig was as a weather observer at a small regional airport. He’d spend hours watching the skies and recording data.
- Intern at The Weather Network: This internship gave Rob his first taste of broadcast meteorology.
First Broadcast Position
Rob’s big break came when he landed a job as a weekend meteorologist at a small station in Alberta. It wasn’t glamorous – late nights, early mornings, and a lot of coffee – but it was where he honed his on-air skills.
Journey to WITI-TV Fox 6
After cutting his teeth in Canada, Rob made the leap to the U.S. market. He worked at several stations, each one a stepping stone to his current role at WITI-TV Fox 6 in Milwaukee.
Timeline of Rob’s Career:
| Year | Position | Station |
|---|---|---|
| 1998 | Weekend Meteorologist | CFRN-TV, Edmonton |
| 2001 | Morning Meteorologist | WITI-TV Fox 6, Milwaukee |
| 2006 | Chief Meteorologist | WITI-TV Fox 6, Milwaukee |
Notable Achievements
- Emmy Award: Best Weather Anchor (2010)
- Wisconsin Broadcasters Association Award: Best Weathercast (multiple years)
Life at WITI-TV Fox 6
At WITI-TV Fox 6, Rob isn’t just a weatherman; he’s an institution. His current role as chief meteorologist comes with a host of responsibilities:
- Delivering nightly forecasts
- Managing the weather team
- Developing new ways to present weather information
- Community outreach and education
Signature Forecasting Style
What sets Rob apart is his ability to make complex weather patterns understandable to the average viewer. He uses analogies, props, and sometimes even dad jokes to drive his points home.
“If I can make you chuckle while explaining a low-pressure system, I’ve done my job,” Rob often says.
Memorable On-Air Moments
- The Great Snowstorm of 2011: Rob stayed on air for 36 hours straight, guiding Milwaukee through one of its worst blizzards.
- Tornado Warning Interrupt: In 2018, Rob broke into regular programming to warn viewers of an approaching tornado, potentially saving lives.
Behind-the-Scenes Insights
Rob’s day starts long before he goes on air. He’s usually at the station by 2 PM, poring over weather models and data. It’s this dedication to preparation that allows him to deliver forecasts with such confidence and clarity.
The Science Behind the Smile
Rob’s approach to meteorology is a blend of old-school observation and cutting-edge technology.
Forecasting Methodology
- Data Collection: Rob starts with raw data from various sources, including satellites, weather balloons, and ground stations.
- Model Analysis: He compares different weather models, looking for consistencies and discrepancies.
- Local Knowledge: Rob factors in Milwaukee’s unique microclimate, influenced by Lake Michigan.
- Historical Patterns: He compares current conditions to similar historical weather events.
Tech Tools
Rob’s weather center is a meteorologist’s dream:
- Baron Threat Net: For real-time severe weather tracking
- WSI Max: For creating engaging weather graphics
- Custom-built weather stations: Scattered throughout the viewing area for hyperlocal data
Breaking It Down for Viewers
Rob has a knack for making the complex simple. He often uses everyday objects to explain weather phenomena:
- A sponge to demonstrate how clouds hold moisture
- A balloon to show how air pressure works
- A fan and a cup of water to explain wind chill
Beyond the Green Screen
Rob Haswell isn’t just about weather 24/7. He’s a multifaceted individual with interests that extend far beyond the forecast.
Hobbies and Interests
- Amateur Photography: Rob often shares stunning weather-related photos on his social media.
- Hiking: He loves exploring Wisconsin’s state parks, especially in autumn.
- Cooking: Rob’s known for his legendary chili cook-offs at the station.
Community Involvement
Rob is deeply committed to giving back to the community that has embraced him:
- School Visits: He regularly visits local schools to teach kids about weather science.
- Charity Runs: Rob participates in several 5K runs each year, raising money for local charities.
Climate Awareness Advocacy
While Rob is careful to keep his forecasts politically neutral, he’s passionate about climate education:
- He hosts an annual “Climate 101” seminar for the public.
- Rob works with local environmental groups to promote sustainable practices.
Family Life
Rob’s role as a public figure doesn’t overshadow his commitment to family.
Meeting His Wife
Rob met his wife, Sarah, at a meteorology conference in 2005. It was, as he likes to joke, “love at first sight of a cold front.”
Balancing Career and Family
With early morning forecasts and late-night severe weather coverage, balancing work and family life can be challenging. Rob credits his wife’s support and understanding for making it work.
Parenting Approach
Rob and Sarah have two children, Emma and Jack. Rob’s approach to parenting mirrors his approach to weather:
- Explain things clearly and simply
- Encourage curiosity and questions
- Always be prepared (for tantrums or tornadoes)
Family Traditions
The Haswells have some unique family traditions:
- Annual Weather Vacation: They visit a different climate zone each year.
- Sunday Forecast Breakfasts: Rob involves the kids in making a weekly family forecast.
Physical Stats and Presence
Rob stands at 5’11” and maintains a fit physique, often joking that he needs to “stay aerodynamic for those high winds.”
On-screen, Rob exudes confidence and warmth. Off-screen, colleagues describe him as down-to-earth and always ready with a weather pun.
Overcoming Challenges
Rob’s career hasn’t been without its hurdles.
Health Issues
In 2015, Rob faced a health scare when he was diagnosed with skin cancer. He used this experience to educate viewers about the importance of sun protection, especially during Wisconsin summers.
On-Air Mishaps
Like any live TV personality, Rob’s had his share of bloopers:
- The time a bug flew into his mouth mid-forecast
- When his weather clicker died during a severe weather update
Rob’s ability to laugh at himself and recover quickly has only endeared him more to viewers.
Adapting to Technology
The shift from analog to digital weather tools was a significant challenge. Rob embraced the change, becoming one of the first meteorologists in Milwaukee to use augmented reality in his forecasts.
Financial Aspects
While specific salary details are often kept private, we can make some educated estimates based on industry standards and Rob’s position.
Salary Range
Top meteorologists in major markets like Milwaukee typically earn between $100,000 and $150,000 annually. As chief meteorologist at a leading station, Rob’s salary likely falls in the upper end of this range.
Estimated Net Worth
Given his long career and additional income streams, Rob’s estimated net worth is between $1 million and $2 million.
Additional Income Streams
- Speaking engagements at meteorology conferences
- Occasional commercial voice-over work
- Weather consultation for local businesses
Social Media Presence
Rob understands the importance of connecting with viewers beyond the nightly news.
Twitter: @RobHaswell
- Followers: 50,000+
- Content: Mix of weather updates, behind-the-scenes peeks, and dad jokes
Instagram: @RobHaswellWeather
- Followers: 25,000+
- Content: Weather photos, family snapshots, and time-lapse videos of weather phenomena
Rob uses social media not just to share forecasts but to engage with his audience. He often responds to weather questions and shares viewer-submitted photos.
Rob’s Impact on Milwaukee
Rob’s influence extends far beyond the weather forecast.
Viewer Testimonials
“Rob’s the reason I became a meteorologist. His passion for weather is contagious.” – Sarah K., UW-Milwaukee Atmospheric Science Student
“During the 2019 polar vortex, Rob’s clear explanations helped us prepare and stay safe.” – Tom G., Milwaukee Resident
Influence on Local Weather Awareness
Rob’s “Weather 101” segments have significantly increased weather literacy in the Milwaukee area. Local emergency management officials credit Rob’s clear communication for improved public response during severe weather events.
Contributions to Meteorology
Rob has pioneered several forecasting techniques:
- Developed a lake effect snow prediction model specific to Milwaukee
- Created a user-friendly severe weather alert system adopted by several Midwest stations
Future Outlook
At 48, Rob shows no signs of slowing down. His goals for the future include:
- Expanding WITI’s weather education programs
- Developing a weather app tailored to Milwaukee’s unique climate
- Writing a book on Great Lakes weather patterns
Rob envisions a future where weather forecasting becomes even more localized and interactive. He’s excited about the potential of AI in meteorology while emphasizing the continuing need for human interpretation and communication.
FAQs
Q: How long has Rob Haswell been with WITI-TV Fox 6?
A: Rob joined WITI-TV Fox 6 in 2001 and has been their chief meteorologist since 2006.
Q: What education does Rob Haswell have?
A: Rob has a Bachelor’s degree in Atmospheric Sciences from the University of Alberta and additional coursework in Broadcast Journalism from NAIT.
Q: Has Rob Haswell won any awards for his work?
A: Yes, Rob has won an Emmy Award for Best Weather Anchor and multiple Wisconsin Broadcasters Association Awards for Best Weathercast.
Q: Does Rob Haswell do any community work?
A: Absolutely! Rob regularly visits schools to teach about weather science and participates in charity runs for local causes.
Q: How does Rob Haswell stay updated on the latest in meteorology?
A: Rob attends meteorology conferences, participates in ongoing professional development, and is always exploring new weather technology and forecasting methods.
Conclusion: Why Rob Haswell Matters
In an age of automation and digital forecasts, Rob Haswell reminds us of the irreplaceable value of a trusted local meteorologist. He’s more than just a weatherman; he’s a teacher, a community leader, and a friendly face that Milwaukee turns to in both fair weather and foul.
Rob’s legacy in local broadcasting goes beyond accurate forecasts. He’s shown that science can be accessible, that weather can be fascinating, and that a meteorologist can be a vital part of a community’s fabric.
As Milwaukee’s climate continues to evolve, one thing remains constant: Rob Haswell will be there, helping viewers make sense of the skies above and the world around them.
