Like Nastya is one of the world’s most popular child YouTubers and a global digital sensation. With her colorful videos, upbeat energy and family-friendly stories, she has built an empire that reaches millions of kids — and their parents — around the world. With her rising popularity, there has been increasing interest in Like Nastya’s net worth.
In this article, we learn all about Like Nastya’s net worth: her childhood, rise to fame, sources of income and lavish lifestyle. It’s a sleek and full-bodied portrait of how an internet creator crafted online entertainment into a multimillion-dollar empire.
Who Is Like Nastya?
About Like Nastya is a suddenly popular child YouTube personality who appears in a variety of kid-friendly videos about learning, playtime, imagination and positive behavior. Her videos typically includes storytelling, toys exploration, family travel with kids and educational contents for young children.
She gained fame as a child and became one of the most subscribed children on YouTube in short time. Her brand transcends just one channel, and out of all the young digital entertainers, she might be the most powerful in the world.
Like Nastya Bio / Wiki Table
| Category | Details |
| Real Name | Anastasia Radzinskaya |
| Like Nastya Known As | Like Nastya |
| Like Nastya Date of Birth | January 27, 2014 |
| Like Nastya Age | 11 years old (as of 2025) |
| Like Nastya Birthplace | Russia |
| Like Nastya Nationality | Russian-American |
| Like Nastya Profession | Child YouTuber |
| Like Nastya Famous For | Kids entertainment videos |
| Like Nastya Parents | Managed by family |
| Like Nastya Active Years | 2016 – Present |
What Is Like Nastya’s Net Worth
Nastya’s net worth is believed to be somewhere between $20million to $30 million. Her fortune is from YouTube advertising money, brand partnerships, merchandise and licensing deals, content distribution deals across platforms including just about any kind of endorsement or ad deal you can think of.
Unlike most creators who are built solely on one platform, Like Nastya runs channels in multiple languages, which translates into much bigger paychecks. Her earnings are the product of time-worthy, reliable content-creation; intelligent brand management; and global reach.
Like Nastya Net Worth Growth Table
| Year | Estimated Net Worth |
| 2018 | $3 million |
| 2019 | $7 million |
| 2020 | $12 million |
| 2021 | $18 million |
| 2022 | $22 million |
| 2023 | $25 million |
| 2024 | $28 million |
| 2025 | $30 million |
Like Nastya Early Life
The channel was created by Anastasia Radzinskaya, who showed an early interest in play and creativity. Her family noticed her characteristically expressive nature and ease in front of the camera.
Her childhood was fraught with adversity that prompted her family to channel into creative pursuits. It was not long before she created her YouTube channel, targeted at positive storytelling and learning through play.
Like Nastya Rise to Fame
Like Nastya’s YouTube career started with humble videos of toys and pretend play. Her bubbly character fast became a hit with young viewers, and her channel quickly grew.
Her content grew to include themed educational, role-play and family adventures. Her folks engineered multilingual channels so her work could be seen by kids around the world.
Like Nastya Career Journey
Like Nastya YouTube Expansion
Nastya also runs multiple YouTube channels in various languages, including English, Spanish and Arabic. This tactic grew her audience and revenue significantly.
Like Nastya Brand Development
Like Nastya evolved almost by accident into a full-fledged brand. Her name is synonymous with upbeat, creative and safe entertainment for kids. This reflected into international collaboration and licensing.
Like Nastya Career Milestones Table
| Year | Milestone |
| 2016 | YouTube channel launched |
| 2017 | Viral growth phase |
| 2018 | Multilingual channels created |
| 2019 | Global brand recognition |
| 2021 | Merchandise expansion |
| 2023 | Continued dominance |
| 2025 | Top child creator globally |
Like Nastya Income Sources
Like Nastya’s net worth is built on multiple revenue streams managed by her family and professional team.
Like Nastya Assets / Income Streams
| Income Source | Description |
| YouTube Ad Revenue | Ads across multiple channels |
| Brand Sponsorships | Kid-friendly promotions |
| Merchandise Sales | Toys, clothing, accessories |
| Licensing Deals | Global content distribution |
| Streaming Platforms | Extended digital reach |
Like Nastya YouTube Earnings Breakdown
Thanks to her huge view counts, Like Nastya makes millions every year from YouTube ads alone. Her channels garner billions of views in total every year, making her one of the highest-paid creators on the platform.
Her family is in charge of making sure the content is always good quality, consistent and according to child-safe guidelines, so it retains advertiser trust.
Like Nastya Lifestyle
Despite being a multi millionaire, Like Nastya lives the life of a normal girl, as her parents make sure she is grounded at all times. Her everyday life is one rooted in education, creativity and family time – not luxury excess.
You can see her in slick videos, go see her on the road sometimes for content, and relish a childhood full of both fun and responsibility.
| Category | Details |
| Living Style | Family-oriented |
| Travel | International (content-related) |
| Education | Homeschooled / private learning |
| Hobbies | Drawing, acting, play |
| Daily Life | Structured and supervised |
Like Nastya Assets and Investments
Nastya’s riches are mostly managed by her parents. Investments would presumably range from real estate, brand assets and long-range financial planning to ensure her future.
Her brand IS her most valuable asset and licensing/intellectual property rights make up a substantial portion of her total net worth.
Also Read: Like Nastya Age, Biography, Career Journey, Lifestyle, and Personal Life
Like Nastya Personal Life
Nastya lives with her parents, who are actively involved in helping to manage her career. Her personal life remains shielded, but there are clear lines drawn between work and her childhood.
Her parents ensure that she keeps a healthy schedule: creative time, learning time and cultural time.
Like Nastya Parental Management
Unlike many child stars, Like Nastya is tightly controlled by her family. This systemized method prevents burn-out and allows for ethical content creation.
Her parents, meanwhile, run the business end so that she can concentrate on just being a kid.
Like Nastya Global Influence
Like Nastya’s content transcends cultures and languages for children. Largehearted Themes Along with her upbeat messaging and universality that has positioned her to be accessible to the world.
She is so often used as an example of how digital platforms can be used safely and responsibly to educate children.
Like Nastya Comparison With Other Child YouTubers
| Creator | Estimated Net Worth |
| Like Nastya | $30 million |
| Ryan Kaji | $35 million |
| Vlad and Niki | $20 million |
| Diana Show | $18 million |
Like Nastya Future Potential
As Nastya’s brand continues to grow, so too will her body of work as it changes with her advancing age. Potential possibilities in the future could be an animated TV series, educational products and further licensing deals.
Her early success leaves her well positioned for lasting influence in entertainment and education.
Frequently Asked Question About Like Nastya
How much is Like Nastya worth?
Her net worth is believed to be between $20 and $30 million.
How does Like Nastya earn money?
She makes money from YouTube ads, sponsorships, merchandise and licensing.
How old is Like Nastya?
As of 2025, she is 11 years old.
Who manages Like Nastya’s career?
Her brand and finances are all handled by her parents.
Is Like Nastya dead on YouTube?
Yes, she remains a regular poster.
Nastya’s net worth is a reflection of the Russian family’s construction, according to Forbes — and that’s not just about money. From life in poverty to having a net worth of millions, her story epitomizes the impact of digital platforms when utilized ethically.
As her label grows, Like Nastya is already a generational emblem for children’s digital entertainment.
